Many exciting developments and products will be presented in Halls 9 and 11 at the exhibition center in Rho, just outside Milan, in mid-September. According to the organizers, the entire value chain of flat glass production will be represented at the fair. Over 30% of the more than 150 exhibitors come from abroad, including Saint-Gobain and Pilkington.
The trade fair is positioning itself as an industry platform that aims to promote close exchange between manufacturers, processors, research, and institutions.
Innovations in digitization, automation, AI-supported production processes, and energy-efficient glass processing are important exhibition highlights.
Visitors can also expect a packed program of events on current developments in sun shading and insulating glass, energy-efficient facade glass, coating technologies, tempering and laminating processes, and automation in glass processing.
Tips for international market access

Matthias Rehberger / GW
For companies looking to tap into new markets, Vitrum organizers are offering targeted export sessions on key target regions such as Morocco, Turkey, Saudi Arabia, and India. The organized business agenda allows exhibitors and international buyers to network directly and initiate specific projects.
Vitrum 2025 is positioning itself as a central industry platform where technology, innovation, and international business opportunities come together. Visitors can expect a combination of a high-caliber exhibition, valuable expertise, and new opportunities for doing business.
Vitrum 2025 trade fair dates
Date: September 16–19, 2025
Location: Fiera Milano in Rho, in Halls 9 + 11